Help · Traffic but no conversions
How does attribution work?
Everflow credits a conversion to the affiliate whose tracking link the user clicked, typically the last qualifying click before purchase, within an attribution window. The exact window for Secrets AI is not published; your affiliate manager confirms it.
When a user clicks your tracking link, Everflow records the click and associates the user with your account. If that user later makes a qualifying purchase on Secrets AI within the attribution window, Everflow credits the conversion to you. The exact window for the Secrets program is not published, so ask your affiliate manager to confirm it.
Last-click in practice
Affiliate tracking generally uses last-click attribution: if a user clicks links from more than one affiliate, the most recent qualifying click before purchase gets the credit.
- A user who clicks your link, then later clicks another affiliate's link before buying, is usually credited to the other affiliate.
- Sending a user through your link again resets the click to you.
- Traffic that reaches users late in their decision, such as reviews and comparison content, benefits from last-click.
Ask your manager how Secrets handles multiple clicks and repeat visits if this matters to your strategy.
The attribution window
The window is the period after a click during which a purchase can still be credited to it. Because it is not published, do not assume a figure from another program. A user who clicks today and buys later shows up on the day they bought, not the day they clicked. Most campaigns need 100 to 500 clicks before the first conversion, so allow for that delay before judging a source.
Where Source ID and sub-parameters fit
Attribution decides which affiliate gets credit. Your tags decide which of your campaigns gets credit in your reports:
- Source ID records the traffic source or campaign.
- sub1 carries your Click ID, which your postback returns so your tracker or ad platform can match the conversion to the exact click.
- sub2 to sub5 hold optional reporting values such as creative or placement.
All of these are stored with the conversion and visible in Reporting → Conversion. If a user clicks two of your own links, the later click's values are recorded.
Things that break attribution
- Sending traffic to Secrets without your tracking link
- Redirects or shorteners that strip parameters
- Users switching devices between click and purchase, which tracking cannot always connect
- Strict browser privacy settings in some environments