I have clicks but no conversions. What should I check?

Q: I have clicks but no conversions. What should I check?

First check sample size: most campaigns need 100 to 500 clicks before the first conversion, so give a channel 200 to 500 clicks before killing it. Then confirm tracking is clean, check traffic quality and landing page match, and change one variable at a time.

Check sample size first, then tracking, then traffic, then the funnel. Also remember that conversions are paying users: a subscription is a Conversion in Everflow, while a free signup is only an Event.

1. Is it too early to judge?

Most campaigns need 100 to 500 clicks before the first conversion lands. Zero conversions at 50 clicks is statistical noise on any channel: paid, SEO, community or email. Give a channel 200 to 500 clicks minimum before drawing a conclusion. Some affiliates convert on day two, some on day fourteen. Both are normal.

2. Rule out tracking problems

Is traffic going through your Everflow link? Links to the Secrets homepage, or links rebuilt by hand, are not credited.
Do clicks in Everflow match your source? A 5 to 15% variance is normal. A gap of 50% or more means something is off: check you are using the canonical link and that nothing on the landing page strips parameters.
Is anything stripping parameters? Shorteners, bio-link tools and some redirects drop query strings. Click your own public link and check the URL you land on.
Is the conversion there but pending? Check Reporting → Conversion, which shows each conversion's status.
Is sub1 populated? If you rely on a postback, an empty sub1 means conversions may exist in Everflow but never reach your tracker. See Why is my postback not firing?.

3. Check traffic quality and targeting

In Analytics → Flex, add Country, Device and Hour of Day as columns.

Clicks from countries you did not target suggest bots or loose targeting.
A desktop-heavy profile on a mobile campaign is a warning sign.
Clicks in tight bursts at odd hours often mean non-human traffic.

Confirm your audience is 18+ and actually interested in AI companions.

4. Check the landing page match

Match the creative to the landing page. If your ad shows an anime-style character and the lander leads with something else, many visitors bounce. Test a second landing page variant from the offer's Creatives tab, tagged with its own sub2 to sub4 value. See Which landing page should I use?.

5. Change one thing at a time

Flat at zero after enough clicks? Change exactly one variable: creative, audience or copy. Write down what you changed and when.

When to escalate

If tracking checks out, the traffic is targeted and you have meaningful volume with zero conversions, message your affiliate manager with the date range, offer, Source IDs, GEOs, approximate click volume and a sample link as you are using it. You can use Copy Link to Report to share the exact report you are looking at.