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Help · Tracking and postbacks

How do I test a postback?

Save the postback, then trigger a conversion: an organic click that converts, or a test conversion fired by your affiliate manager. Check Reporting → Postback for a 2xx response and use View Debug Info to see the exact request and response.

Save the postback in Everflow, trigger a conversion, then confirm in Reporting → Postback that it fired and got a 2xx response back. You do not need to buy a subscription yourself: a test conversion fired by your affiliate manager works fine, as does an organic click that converts.

Before you test

Verify the tracking link first. Postbacks only fire on conversions, so if the link is not recording clicks, nothing downstream will trigger. Open the link in an incognito window and check the click appears in Everflow with sub1 populated.

Step by step

  1. Set up the postback. Postbacks → + Postback, tracking type Conversion for subscriptions, scope Global or Specific, delivery Postback (server-to-server). Paste your URL with macros intact; do not URL-encode the braces. See Postbacks.
  2. Create a test click with a recognizable value in sub1, through your tracker's campaign URL if you use one, so the full path is tested.
  3. Trigger a conversion. Ask your affiliate manager to fire a test conversion against your account, with the click time and Source ID so they can find it.
  4. Check Reporting → Postback. The row should show the postback fired with a 2xx response. Anything in the 2xx range, including 204 No Content, counts as a pass.
  5. Open View Debug Info on the row to see the exact request Everflow sent and the response it received.
  6. Check your tracker. The Click ID should match your test value, and payout and transaction ID should hold real values. If you see literal text such as {payout_amount}, the macro name is wrong. Macros are case-sensitive.
  7. Check the ad platform, if your tracker forwards conversions to Google, Meta, TikTok or Reddit, using that platform's test events view.

After the test

  • Label or remove the test conversion in your tracker so it does not distort reporting.
  • Do not leave test values on live links.
  • Keep one postback per conversion event.
  • Re-test whenever you change trackers, domains, macros or scope.

If the test fails

Work through Why is my postback not firing?. If you are still stuck, send your affiliate manager the postback URL, the destination platform and the response code from the Postback report.