Reporting

Everything that pays you runs through Everflow. The dashboard shows live click and conversion reports, earnings breakdowns, performance history, Sub-ID tracking (sub1 to sub5), and API access for custom reporting.

The four reports that carry the weight

Everflow ships with many reports. Four of them do almost all the work for affiliate-side optimization on Secrets AI.

Report	Where	What it is for
Offer Report	Reporting → Offer	Your daily read: clicks, conversions, revenue and CVR per offer, filterable by country, landing page and traffic channel. Open it every morning to check yesterday looked normal.
Conversion Report	Reporting → Conversion	Every conversion, fully attributed: status (pending, approved, rejected), payout, country, device, sub1 to sub5 and transaction ID. The forensic view for confirming a specific conversion or auditing your sub1 values.
Flex Report	Analytics → Flex	A build-your-own pivot table with up to ten dimensions: Offer, Country, Device, Landing Page, Source ID, Sub1 to Sub5, Hour of Day. Geo splits, sub-parameter analysis and landing page comparisons all live here.
Variance Report	Analytics → Variance	Two date ranges side by side: this week versus last, this month versus last, before and after a creative swap. Answers one question: did my change move the needle?

The workflow is the same every time

1. Open the report. Hamburger menu (top left), then Reporting for Offer and Conversion, or Analytics for Flex and Variance.
2. Set the date range and timezone. The dropdown top right controls both. Set the timezone to match your audience's local time; hour-of-day patterns are meaningless against the wrong clock.
3. Apply filters. Add Filter narrows the view: Offer, Country, Landing Page, or a metric threshold such as Clicks > 300.
4. Add columns (Flex). Add Columns picks what you group by. The order you add them is the order the pivot nests.
5. Run, then save. The three-dot menu top right of the table lets you Save, Schedule a recurring email, Copy Link to share, or Export to CSV or JSON.

What each dimension answers

Dimension	Where to find it	What it tells you
Country	Filter everywhere; column in Flex and Conversion	Which GEOs pay you and where volume comes from
Offer	Filter everywhere; row in Offer Report	Which offer type (PPS T1, PPS WW, Revshare) is performing
Offer URL	Column in Flex; visible in Conversion Report	Which landing page variant converts best
Source ID	Column in Flex; visible in Conversion Report	Which traffic source or campaign drives volume
Sub2 to Sub4	Column in Flex; visible in Conversion Report	Which creative or placement combination converts
Sub1 (Click ID)	Visible in Conversion Report; column in Flex	Whether Click IDs flow through for postback reconciliation
Device	Column in Flex	Mobile versus desktop gap, which flags landing page UX issues
Hour of Day	Column in Flex; Performance graph	Your peak conversion window

Some columns are gated to certain traffic types or account setups. If one is missing, check Table Actions → Columns Customization on the Conversion Report.

Five recipes to run on your own data

1. Which countries are paying me? Country mix moves EPC more than almost anything in this vertical. Analytics → Flex, Last 30 Days, Add Columns → Country. Run and sort by Revenue descending, then add Conversions and CVR to spot a country that is volume-heavy but conversion-weak. Your top three to five countries usually carry most of the revenue. A Tier 1 country with weak CVR is worth fixing; a Tier 3 country with strong CVR can still lose money depending on your CPC.

2. Which traffic source produces the volume? Only works if each campaign has its own Source ID. Analytics → Flex, Add Columns → Source ID, sort by Revenue. Add Country as a second column for a source-by-country pivot. If everything sits under one generic value, fix the tagging and re-run on the next 30 days.

3. Are my Click IDs (sub1) flowing through? The most common postback failure is an empty sub1 at conversion because it was never captured at the click. Reporting → Conversion, Last 7 Days, Table Actions → Columns Customization, turn on Sub1 (and Sub2 to Sub5 for a full audit). Every recent conversion should carry a real value. A blank means the Click ID is missing at the link level, which no postback fix can reconcile. Run this monthly and whenever you change link logic.

4. Which landing page converts best? Analytics → Flex, Last 30 Days, Add Columns → Offer URL, add a metric filter of Clicks > 300, run and sort by CVR.

5. When do my conversions happen? Set the timezone to your audience (US Eastern for US-heavy traffic, Tokyo for JP-heavy). Analytics → Flex, Last 30 Days, Add Columns → Hour of Day. Add Country only if you have 1,000+ clicks per country. Switch to the Performance Graph tab; the peak window is usually obvious.

Save the reports you re-run

From the three-dot menu: Save with a name you will recognize ("Geo split, last 30 days"), Schedule it daily, weekly or monthly, Copy Link to Report to hand the exact setup to your affiliate manager, or Export → CSV/JSON for cohort math outside Everflow.

A standing schedule that works: daily, the Offer Report in your inbox; weekly, a Flex geo split and a Source ID breakdown to catch drift; monthly, a Variance Report comparing this month to last as your scoreboard.

Mistakes that quietly cost money

• Reading the aggregate and stopping. An overall EPC tells you little until you slice by country and source.
• Slicing too thin, too early. 1,000 clicks across ten countries, three landers and two devices leaves every segment too small. Use Clicks > 300.
• Comparing date ranges by eye. Use the Variance Report so both windows match.
• Optimizing on pending conversions. Pending is a forecast, not a result.
• Forgetting the timezone before an hour-of-day analysis.

Next steps

• Get your payout details on file in Payment setup, the next step.
• Understand the metrics in Reading EPC and conversion rate.
• See where everything sits in Dashboard overview.
• Not approved yet? Apply to the Secrets AI affiliate program.