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Help · Converting, want more

Which landing page should I use?

Pick the landing page variant on your offer's Creatives tab that continues the promise of your ad or post, and select it when you generate the tracking link. Then compare variants in Analytics → Flex by Offer URL, with a Clicks > 300 filter, sorted by CVR.

Landing page variants live on your assigned offer's Creatives tab in Everflow, and you select one when you generate a tracking link. The landing page is chosen per link, not hardcoded into your account. Use the one that matches what the visitor expected when they clicked.

Match the page to the creative

The biggest conversion losses come from mismatch. A chat-preview banner belongs on a chat-led landing page, not a generic homepage, and the mismatch shows up in your conversion rate. Some starting points:

  • Push, popunder, display: cold, mostly mobile, low attention. A fast, visual page with one clear action.
  • Native and paid social: a page that continues the hook of your ad, with the same character style and promise.
  • SEO, reviews, comparisons: visitors are researching. A page that shows depth works well: persistent memory, custom character creation, voice calls, image and video generation.
  • Short-form video and communities: match the style of your content, for example anime-style characters or Secret Shorts dramas.

If you run traffic in Spanish, French, German or Japanese markets, ask your affiliate manager whether localized landers are available. Secrets is localized in those languages.

How to compare landing pages

  1. Generate one link per landing page, each selected at the link step.
  2. Keep the same Source ID, GEO and period so the comparison is fair. Tag variants with sub2 to sub4 if you want an extra label.
  3. Run real volume. Landing page comparisons need it to be readable.
  4. Open Analytics → Flex, date range Last 30 Days, Add Columns → Offer URL.
  5. Add a metric filter of Clicks > 300 so you only compare pages with enough traffic to trust.
  6. Run and sort by CVR. Check EPC too before you decide.

Change one thing at a time. If you change the lander and the creative together, you will not know which moved the result. Adding Device as a column also helps: a large mobile versus desktop gap often flags a landing page UX issue.

When to ask for something custom

If you have strong volume and an angle no existing page fits, your affiliate manager can scope a custom build. See Custom rates and creatives.