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Help · Scaling up

How do I get custom rates, landers or creatives?

Ask your affiliate manager with data. Custom landers and creatives are scoped when your traffic potential justifies it: send your traffic source and audience, target GEO, angle or hook, reference URLs and the creatives you plan to run. Turnaround is confirmed per request and one revision round is included.

Ask your affiliate manager, and bring data. Your manager can scope custom rates, custom landing pages and custom creatives when your traffic potential justifies it. There is no published threshold, so the strength of your request comes from your results and how specific your brief is.

Test the library first

Before asking for anything custom, test what is already there: the landing page variants on your offer's Creatives tab in Everflow, and the banners, logos, video and text ad copy in the shared asset library your manager gives you access to. If a stock page converts acceptably, a custom build is a marginal gain. Baseline with the library, then bring the data.

What goes in a custom creative or lander brief

  1. Traffic source and audience
  2. Target GEO
  3. The angle or hook you want the creative to lead with
  4. Reference URLs or competitor pages you have seen convert well
  5. One or two creatives you plan to drive traffic with

"A landing page for Reddit traffic" gets you something generic. "Reddit traffic from AI companion communities, US Tier 1, leading with the character-chat preview" gets you something built to convert. "Make it convert better" is not a brief.

Turnaround depends on current workload. Your manager confirms a realistic timeline when you submit the request. One round of revisions is generally included; a significant rework of the brief resets the clock.

Asking for custom rates

Rates work the same way: data first. Pull from Everflow:

  • Clicks, conversions and EPC over the last few weeks from a Flex report by Source ID and Country
  • Approved versus pending conversions from the Conversion Report
  • Which landers and creatives you tested and how they compared

Then say what you run, what you want (a CPA review for your GEOs on PPS T1 or PPS WW, a different Revshare arrangement, or a hybrid deal) and what changes if the answer is yes. Use Copy Link to Report to share the exact report.

After you get it

  • Tag custom creatives with their own sub2 to sub4 value, never sub1, which is reserved for your Click ID.
  • Report results back to your manager. Custom terms are easier to keep and improve when the impact is visible.